The Real Truth About a Direct Mail List

Posted on December 7, 2007 by Wholesale Direct

It is often misconceived that your direct mail list is the most expensive part of your direct mail campaign. This is by far a misconception. With rising cost of postage for industry standard 4×6 postcards, it is well know that if you are going to launch a direct mail list campaign that the postage is your largest expense.

What about lost cost for postage for returns you may ask? Well, with buying a direct mail list from us here at Wholesale Lists, you will significantly cut down on your returns. Our direct mail lists are updated most frequently, therefore increasing your postal deliverability. We here at Wholesale Lists have guarantees that you will achieve at least 94% postal deliverability. With our direct mail lists you should get even better results then that. With standard costs being at 23 ½ cents each for postage you need to find a way to limit your returns.

Depending on what industry you are in and what you are advertising, your direct mail list from Wholesale Lists will give you the best targeted audience to where you will get the best return on your investment from us.

Why should I trust my investment with Wholesale Lists in regards to my direct mail list campaign? Everyone knows that it takes money to make money in business. We will work hard for your company to build results from your direct mail list. Our goal is to keep you coming back to us to launch more and more campaigns with us. We thrive at making small companies become large corporations. We understand that everyone has to start small and it is very true that most smaller businesses do not have the finances to get past a loss margin within direct mail list campaigns. We are the type of company that helps you get past these obstacles.

I hope that this information about direct mail lists has educated you on making your selection for your direct mail list campaign. We hope that you will call us for any questions or concerns your business may have.

We wish you business the best and we say to you…..Happy Direct Mailing!!

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Guide to Becoming a Buying Guru of Effective Business Leads

Posted on December 7, 2007 by Wholesale Direct

The Intecâ„¢ Wholesale Lists Guide To Becoming A Buying Guru Of Effective Business Leads

The Intecâ„¢ Wholesale Lists family would like to educate those of you who are business owners and those of you who simply are ones that purchase or may wish to purchase business leads. No matter who you are or where in the world you come from, in order to become a buying guru of effective business leads, we here at Intecâ„¢ Wholesale Lists urge you to educate yourselves and follow these 10 simple guidelines to becoming a buying guru of effective business leads.

1. Determine a logical budget for your business leads. Set forth a total budget you wish to spend on your business lead campaign whether it is a direct mail campaign or a telemarketing campaign. Be realistic to optimize the effectiveness of your business leads campaign.

2. Determine your ideal target business audience. What is the exact type of business you wish to reach? Maybe you wish to reach multiple businesses. Find the ones that would most benefit in the immediate and future sales for your company.

3. Do your research first. Businesses are selectable by what is known in the industry as SIC CODES or Standard Industry Codes. Go to the pioneers of business data who have been around for over 50 years at Dunn & Bradstreet to select your SIC Codes. But be pre-warned of the sky high pricing you will find there. Only use this site to effectively select your ideal SIC Codes for your business leads and then write them down and bring them to your Consultant/Advisor at Intecâ„¢ Wholesale Lists.

4. Find a business lead consultant/advisor, not a salesman. Would you rather have a consultant/advisor who is a friend as well or just some salesman who is out to get his/her next sale? Be smart!! Come to Intecâ„¢ Wholesale Lists where we treat every client and potential client like a part of the family. We guarantee the highest in customer service and the most honest advice one can get anywhere. We will not steer you wrong in your campaign. We want you as a long term family member, not a one time sale. Call us the ‘Jerry Maguire’ of Business Lead Consultants/Advisors.

5. Respect your business; don’t settle on cheap business leads. If you were a professional skydiver, would you buy your gear at the Dollar Store? The answer: Heck NO!! This is your business life we are talking about. Don’t be a statistic when your chute doesn’t deploy. Land safely on your feet running!!!

6. Telemarketing vs Direct Mail Telemarketing is the least expensive route your company can select to use. The only costs involved are the business leads you buy and the cost you pay the people to call them. Within direct mail, you have to factor in printing and postage costs. The going rate for postage on 4×6 postcards is 23 ½ cents each.

7. Business Lead Price Comparison. Stay away from business leads which are too cheap for they are most likely out of date or inaccurate or come from an unreliable source. Also, don’t buy leads which are too expensive for you are most likely only buying into the name of the company, not the quality of the business lead. For Example: Dunn & Bradstreet.

8. Trust your business lead consultant/advisor. You must trust in the trained professional abilities of your business lead consultant/advisor. He/She is Your Portal Through The Data World.

9. Start small, finish large. Don’t dive in head first!! Start off with a test campaign if you are a first time buyer and then allow us to help you build your business to be a large success. Be realistic of what your expectations are for your results. Industry standard on direct mail campaigns are a return of only 1-2%.

10.Treat your business lead consultant/advisor like a part of your family. Show us the respect you would your own family member. Be honest and polite with us at all times. Be courteous in a professional business manner. Don’t make us promises you can not keep. Tell us what is real, not what you think we need to hear. By this, we are able to most effectively consult and advise you on the proper forward movement of your business lead campaign. Help us to help you!! If you are not honest with us, time and money will be lost lost!!

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