Something else to consider when choosing telemarketing lists is a proven success rate.  People are always moving or trading their landlines for cell phones these days but a company like Wholesalelists.net updates their lists regularly and will be able to keep up with these changes in order to provide telemarketing lists that have high rate of valid phone numbers.

Next, you want to be sure that you can target your lead list to include only those people who are most likely to be interested in your product or services.  Good telemarketing lists are targeted telemarketing lists.  You must be able to choose your list by gender, age, income level, buying habits and a range of other variables depending on your product or service. 

Lastly, your telemarketing lists have to fit within your budget.  A highly targeted list at a wholesale price means you will really get your money’s worth.

Your first goal in telemarketing is to connect with your prospect.  Before you can do that, however, you will have to catch them off guard and get them to talk to you…get them to talk first.  You should never start off a telemarketing call by announcing who you are and the nature of the call, as in, “Hello, this is Dave from XYZ Company and I’m”…click.  Start by asking for your prospect by name as if you are a friend, “Mary?”  if it is Mary she starts off the conversation by saying “yes” so you are off to a good start because the more times you can get your prospect to say yes during the call the more likely they are to say yes at the end of the call.

Adapting a script that gets your prospect to open up, do a lot of the talking and say “yes” as much as possible will make a tremendous impact on your sales numbers.  Of course, starting with a well-priced and highly targeted wholesale telemarketing list doesn’t hurt either.

So, how does this fit into a blog about direct marketing, direct mail and telemarketing lists?  Simple.  You need to understand how people think in order to be successful in direct marketing.  Don’t send your information to random people and hope for the best.  That is like throwing sand into the wind.  You need to send your information to the people who want that information.  Remember that sales is simply giving people what they really want and need and that your job as a direct marketer is to figure out who wants and needs your product or service and direct your advertising towards them.  I went into some detail on that subject in yesterday’s blog on How to Choose a Telemarketing List that Works.

Please visit our website for more information about our lead lists.

When it comes to telemarketing, having a highly targeted list is absolutely vital.  You need to be able to make a connection within the first few seconds of the phone call in order to get the prospect listening to what you are saying.  If you call random customers and explain that you are Joe Smith from the XYZ Vitamin Company, they will likely hang up before you even get a chance to explain why you are calling.  However, if you are able to make a connection by mentioning something like, “Susan, I understand that you are suffering with arthritis, how have you been feeling lately?” You might just get their attention and have the chance to build a connection with Susan that will allow you the opportunity to explain to her how your herbal supplement can help alleviate her symptoms.

Another important reason to target your list is that if you call people who have no need for your product or services you are wasting valuable time because the law of averages states that a percentage of the people who do need your product are going to buy from you.  If you are calling people who live in an apartment to ask if they need a new roof you aren’t going to get much response.

The key to an effective telemarketing list is knowing your target market and narrowing your list down to those people who are most likely to purchase your product or service.  Why not get a free quote on a targeted list for your business today?