Category Archives: Direct Marketing

How to Choose a Telemarketing List that Works

Posted on July 23, 2009 by Wholesale Direct

For the purposes of this article I am assuming that you are already using telemarketing as part of your overall marketing plan and already know about and adhere to the Federal regulations regarding the National DNC registry, this blog is … Continue reading →

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Tips to Increase Your Direct Marketing Response Rates

Posted on July 22, 2009 by Wholesale Direct

Achieving true success through direct marketing requires you to be willing to take the time to learn a few basic principles and then be committed to continually sharpening your skills.  There are three important things that a direct marketer needs … Continue reading →

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The Numbers Game

Posted on July 21, 2009 by Wholesale Direct

When it comes to direct sales you may have heard that it is a “numbers game”.  The more people that get your message = the more people will buy your product.  You have to keep getting your message out to … Continue reading →

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More Ways to Increase Response

Posted on February 13, 2008 by Wholesale Direct

Last week, you read some of the basic ways to increase message response. There are additional ways to increase response that apply specifically to direct marketing: • Use envelope teaser copy. • Appropriately use the word “free”. Also be cautious … Continue reading →

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Direct Marketing Copy

Posted on January 30, 2008 by Wholesale Direct

There is a standard formula used in all marketing called AIDA: Attention, Interest, Desire, Action. This formula is especially true when writing copy for a direct mail piece. Attention The rest of your copy doesn’t matter if you can’t get … Continue reading →

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