Marketing to a small number of customers who are more likely to buy will net you more sales than marketing to a larger customer group that is not as interested in your product. You have to have the right information about your customers before you begin your marketing campaign.

 Before developing any campaign, you should know when each customer on the mailing list last purchased a product from you or a competitor; how often that customer buys your product or similar offerings; and what amount she tends to spend for the product or services.

 So make sure your sales leads are for targeted customers only, and include the information you need to make informed sales decisions.

You need leads that are pre-screened to determine if their interests, age, income, and other socioeconomic factors match that of your target market. Because your direct marketing will only be successful if you market to the right people, you need to know things like:

• Gender
• Age
• Date of Birth
• Income
• Net Worth
• Affluence
• Education Level
• Presence of Children
• Marital Status
• Ethnicity
• Homeowner status
• Buying Habits
• Special Interests/Hobbies
• Donors/Contributors
• Pet Owners
• Travelers
• Presence of Credit Cards
• Investors
• Health Info
• Magazine Subscriptions

It is essential to compile targeted leads for your marketing campaign. WholesaleMailingLists.net provides the finest consumer mailing lists and residential mailing lists. With regularly updated files, we guarantee to have the freshest, most accurate records found anywhere. Our expansive mailing list databases contain over 250 million consumers in over 150 million households. We can specifically model a custom mailing list for you.

If you make $1000 for every new sale generated by a sales lead, you could pay up to $250 per lead as long as your closing ration was 25% or more and still break even or make a profit. For most business people, when the numbers dip into the unprofitable range they draw the line, and sales leads loose value to them, after all does it make sense to purchase sales leads if you probably will only break even or even loose money?

Is seems obvious that a sales lead is only as valuable as the amount you can make from the sale while considering the closing ratio, but in reality sales leads are far more valuable. You must consider more than just the initial sale when calculating the value of a lead. To calculate the true value of a lead consider the following:

Do any of my leads result in repeat sales? If they do, their value is increased.

How many of my current customers provide me with business referrals? If new sales from leads will also give you referrals, their value is also increased.

Qualified sales leads are worth more in the long-run than many business people realize because the larger you client base is, the more repeat business and referrals your business will have.

If your recipient knows your email is just trying to sell them something, they will delete it without even opening it. The key to a successful direct mailing campaign is to get recipients to open your messages, and the best way to do this it to give them something of value.

If your recipients expect to get some helpful tips, information, or advice in your messages, they will look forward to reading what you have to say, and are more likely to click your links and make a purchase.

Include a few tips related to your market or industry in each direct mail message, and for even greater impact tell your readers where they can get more information by directing them to your website.

Intec Wholesale Mailing Lists give you the freshest leads possible. All information is gathered with the greatest integrity and we stand behind every list we sell.

Whether you need a wholesale mailing list for your next direct mail campaign or perhaps you are looking for a lead list for a telemarketing campaign, Intec has the lists you need at an affordable price.

What you really want when it comes to a mailing list is the ability to select a mailing list based on the specific critera you choose.  You want to send your direct mail advertising to people who fit the demographic for the product or service you are selling.  Let’s face it, sending out replacement window mailers to brand new homes isn’t exactly a very smart marketing strategy (actually happened to me a month after building my home–talk about junk mail!).

At Intec Wholesale Mailing Lists, you will be able to choose a highly targeted mailing list that will certainly give you the results you are looking for in your next direct mail campaign.  Visit our website today for a free mailing list quote and see what we can offer you.  Chances are you will be impressed.

So where does the other 90% go? Radio, television, newspapers, magazines and DIRECT MAIL. If McDonald’s, a corporation that brings in close to 3 billion dollars a year, still uses direct mail as part of their advertising strategy do you think they might be onto something?

Using a variety of marketing methods such as direct mail, internet marketing and radio ads gives more depth to your marketing campaign which helps customers see your company as more “trustworthy” which is the key to creating more sales. Remember that people but from people (and companies) that they know, like and trust so be sure to help them feel like they know you, like you and trust you by creating a multi-faceted marketing campaign, including direct mail.

So, how do you send your direct mail to people who will treasure it?  By purchasing a targeted wholesale mailing list, that’s how.  You choose the exact demographic of people that will want or need what you are selling, then you design a killer mailer and send away.  The better your mailing list the better your conversion rate and the more money you will make.  It really is that simple.

The moral of the story?  You should absolutely create a direct mail advertisement that attracts attention, promotes your message and then gives a clear call to action and then send those direct mailers to a targeted mailing list for MAXIMUM results.  Unless, of course, you like throwing your money around for very little return on investment?