Monthly Archives: November 2009

When it Comes to Direct Mail, Targeted is Better

When it comes to direct mail, the price is the same if you send one piece to 5,000 different customers or if you send five pieces to just 1,000 targeted customers. At first glance it seems like you would end … Continue reading

Posted in Business Leads, Direct Mail, Mailing Lists | Leave a comment

Direct Mail Marketing Depends on Quality Leads

No matter how well designed your marketing campaign is, you will not get the response rates and conversions you want if you do not have a high quality targeted mailing list. If you are sending your marketing messages to people … Continue reading

Posted in Business Leads, Direct Mail, Direct Marketing, Mailing Lists | Leave a comment