Do You Think Your Marketing Strategy beats McDonald’s?

There are thousands of companies, maybe even more, these days that are spending the majority of their advertising budget and sometimes ALL of their advertising budget on internet marketing. When deciding whether this is a good strategy or not you might want to ask yourself what the big corporations are doing. Would you be surprised to find out that the majority of the major corporations spend less than 10% of their advertising budget for online advertising?

So where does the other 90% go? Radio, television, newspapers, magazines and DIRECT MAIL. If McDonald’s, a corporation that brings in close to 3 billion dollars a year, still uses direct mail as part of their advertising strategy do you think they might be onto something?