Monthly Archives: August 2009

Same Actions = Same Results

Are you doing the same thing over and over again while hoping for a different result?  I believe it was Einstein who said that is the definition of insanity.  In any case, it isn’t very realistic is it?  If you … Continue reading

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Know Me, Like Me, Trust Me, Buy from Me

The top sales trainers in the world have taught for many years that people buy from people they “know, like and trust”.  How does that relate to you and your direct marketing efforts?  The simple answer is: Branding.  You have … Continue reading

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