You might think that the warning to not send “junk mail” wouldn’t be coming from a direct marketing wholesale list provider, because after all isn’t “junk mail” just the common name for direct mail? Absolutely not. You must learn the secrets to sending a compelling offer to your clients and once you do that it will never be confused with “junk mail” again!
If you send a piece of mail that looks like junk mail it is far more likely to get thrown in the trash. In fact, I read an article that stated that the post office admits that up to 20% of “junk mail” gets thrown out by mail carriers! They figure they can save themselves time and avoid carrying a heavy sack by eliminating items they deem to be junk.
Next, a lot of recipients will throw away items that look like “junk” before they even read your headline. The key is to make your mailer look important so that you can get the mail carrier to deliver it and your recipient to open it. One common tactic that yields a lot of success is creating a mailer that looks like a check because who doesn’t want to open a check? The check is actually a coupon that the customer can use to purchase your products. Be sure to make the offer compelling and you are sure to yield a high success rate with your next direct mail campaign.
