Do you use a script for telemarketing? Scripts can be a very good way to stay on track during a telemarketing call, but you must train your employees well before setting them loose with your wholesale telemarketing list and a fresh script. The last thing you want is for them to sound like they are reading a script because people will hang up before they even know what the call is about.
Your first goal in telemarketing is to connect with your prospect. Before you can do that, however, you will have to catch them off guard and get them to talk to you…get them to talk first. You should never start off a telemarketing call by announcing who you are and the nature of the call, as in, “Hello, this is Dave from XYZ Company and I’m”…click. Start by asking for your prospect by name as if you are a friend, “Mary?” if it is Mary she starts off the conversation by saying “yes” so you are off to a good start because the more times you can get your prospect to say yes during the call the more likely they are to say yes at the end of the call.
Adapting a script that gets your prospect to open up, do a lot of the talking and say “yes” as much as possible will make a tremendous impact on your sales numbers. Of course, starting with a well-priced and highly targeted wholesale telemarketing list doesn’t hurt either.
Yes, it is always good to start off with the right list. It is also very important to have the right people making the calls for you, and the right number of people depending on how many calls you want to make.
Great points, Grant. That is what I was getting at in my 7/21/09 post entitled, “It’s a Numbers Game”
http://wholesalelists.net/blog/2009/07/21/the-numbers-game/