When you are dealing with people online it seems like everyone is selling something. Those who want to sell you on an internet marketing strategy will say that every other form of marketing is dead. They tell you to abandon direct mail, radio ads, newspapers, etc. and that the ONLY way to market your products these days is online.
The fact is that just over 25% of adults in the US aren’t even on the internet. Another fact that we covered in Monday’s blog The Results are in, Direct Mail Wins! is that just over 27% of people never read direct mail. Those numbers are pretty close and I think somewhat telling. I am not at all against internet marketing, obviously I have a website, blog, Twitter, Facebook and so forth, but I don’t think you should put all your eggs in one basket.
Internet marketers want you to give up all forms of traditional advertising and strictly advertise online. I, and many other people, think you should diversify so you can reach as many people as possible and choose the method that works best for your product (often telemarketing and direct mail give the best results for a specific product).
