The success or failure of your direct marketing campaign relies on 4 basic things:
- Your actual offer (the product you are selling/the deal you are offering)
- Your copy (what you say to interest the prospect in the offer)
- The quality of your mailing list
- Your direct mail design
These four elements must work in harmony to achieve the best results in any direct marketing campaign. Your direct mail design is vital to getting your message across because a bad design won’t draw the reader in. Here are 5 tips to improve your direct mail design:
- Color scheme: make sure your color scheme is pleasant and draws the reader in.
- A good header is vital. Your title and opening sentence are going to determine whether your prospect reads your offer or tosses your mailer directly into the trash. You only have 1 chance to get their attention and this is it.
- Use bullet points wisely. Bullet points attract attention and provide a great way to quickly get your message across to your reader.
- Don’t overdo it–too many colors or graphics distract from your message
- Be sure to include a strong call to action aka close. You have to encourage the reader to take action whether it is calling your 800 number to order or mailing a postcard, you must make the call to action clear and easy to follow.
Keeping these 5 tips in mind can help you improve the effectiveness of your direct marketing campaign and increase your sales.
Assuming your offer is attractive
