Internet marketers may try to tell you that direct mail is dead and that all valuable marketing is done online these days, but the fact is that people still read their mail and these people are looking for value in their mailbox. The reality of it is that only 27.3% of people don’t read any of the direct mail they receive that leaves 72.7% who are reading the mail and looking for value.
According to the study, the people that do read direct mail frequently are “more likely than the average adult to be spending money on home remodeling, consumer electronics, and new furniture” Find more here: http://qviews.typepad.com/qviews/2009/07/people-still-check-the-mail-box.html and while you are there click the link to the newsletter and scroll down for the story called “Direct Mail Use Increasing despite Competition”.
And then stop by our website for a free quote.
Thank you for posting this on your tweet, or I might have forgotten to check this.
Great information, and I will be sure to share it!