I was looking through the help pages on Twitter today and it was talking about how Twitter was kind of a one-way information tool that people opt into rather than really being a social network. The simple fact is that people want information. They watch television, listen to the radio, read newspapers and magazines and spend hours scouring the internet for more information. They don’t want just any information, though. They want to know about things that interest them. So, they opt in aka follow people on Twitter because they find them interesting and want more information from them. If you signed into Twitter and there were just hundreds of thousands of people sending their Tweets to you, it would not be a successful medium at all because it wouldn’t be tailored to each person’s taste.
So, how does this fit into a blog about direct marketing, direct mail and telemarketing lists? Simple. You need to understand how people think in order to be successful in direct marketing. Don’t send your information to random people and hope for the best. That is like throwing sand into the wind. You need to send your information to the people who want that information. Remember that sales is simply giving people what they really want and need and that your job as a direct marketer is to figure out who wants and needs your product or service and direct your advertising towards them. I went into some detail on that subject in yesterday’s blog on How to Choose a Telemarketing List that Works.
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Thanks much for that well written piece of text.