For the purposes of this article I am assuming that you are already using telemarketing as part of your overall marketing plan and already know about and adhere to the Federal regulations regarding the National DNC registry, this blog is about how to choose a list that will give you the best possible results.
When it comes to telemarketing, having a highly targeted list is absolutely vital. You need to be able to make a connection within the first few seconds of the phone call in order to get the prospect listening to what you are saying. If you call random customers and explain that you are Joe Smith from the XYZ Vitamin Company, they will likely hang up before you even get a chance to explain why you are calling. However, if you are able to make a connection by mentioning something like, “Susan, I understand that you are suffering with arthritis, how have you been feeling lately?” You might just get their attention and have the chance to build a connection with Susan that will allow you the opportunity to explain to her how your herbal supplement can help alleviate her symptoms.
Another important reason to target your list is that if you call people who have no need for your product or services you are wasting valuable time because the law of averages states that a percentage of the people who do need your product are going to buy from you. If you are calling people who live in an apartment to ask if they need a new roof you aren’t going to get much response.
The key to an effective telemarketing list is knowing your target market and narrowing your list down to those people who are most likely to purchase your product or service. Why not get a free quote on a targeted list for your business today?
