Monthly Archives: February 2008

More Ways to Increase Response

Posted on February 13, 2008 by Wholesale Direct

Last week, you read some of the basic ways to increase message response. There are additional ways to increase response that apply specifically to direct marketing: • Use envelope teaser copy. • Appropriately use the word “free”. Also be cautious … Continue reading →

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Message Effectiveness

Posted on February 6, 2008 by Wholesale Direct

There are many things that you can do to increase response from any marketing message. Most of these apply to direct mail just as they would to traditional and online advertising and marketing. The following are tips for increasing the … Continue reading →

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