Monthly Archives: January 2008

Direct Marketing Copy

Posted on January 30, 2008 by Wholesale Direct

There is a standard formula used in all marketing called AIDA: Attention, Interest, Desire, Action. This formula is especially true when writing copy for a direct mail piece. Attention The rest of your copy doesn’t matter if you can’t get … Continue reading →

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How to Handle Complaint Mail

Posted on January 22, 2008 by Wholesale Direct

No matter how great your mailing list is, or how effective your direct mail campaigns are, unfortunately, there will always be complaint mail. It is simply a part of the direct mail industry. No business wants complaint mail, but when … Continue reading →

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