When designing a creative piece for your e-mail marketing campaign, there are several key factors you should keep in mind. Aside from making sure you have eye catching images and interesting content to grab your readers’ attention, you want to make sure you create your ad piece in an HTML format. E-Mails in an HTML format are not only more likely to reach your target, but more likely to reach your target’s inbox, rather than their junk folder.
While a text-only e-mail format may be easier to deal with in terms of execution than an HTML creative, consider your target and what you’re offering. Most of the time, when a consumer receives a text-only e-mail from a source they are not familiar with, it is immediately disregarded – probably due to the lack of a “wow” factor, and an overall unprofessional appearance.
Additionally, HTML is strongly recommended as opposed to CSS format. CSS is a format better suited for web browsers than in an email context. While in theory it seems as though you can simply cut and paste the code from your webpage into a document and send it off for email, it’s not quite that simple. Due to its web format, often, you will find CSS to be misaligned and/or jumbled once it hits an actual inbox.
Finally, try to steer clear of any video media you may want to include in an initial broadcast. As email delivery is all about building a trusting relationship between your IP address and your targets, a video may cause their Email Service Provider to flag you as SPAM, leading your campaigns to live an endless life of Junk mail habitation, never to be seen again.
When it comes to direct mail, the price is the same if you send one piece to 5,000 different customers or if you send five pieces to just 1,000 targeted customers. At first glance it seems like you would end up with more sales if you reach more people, but in reality, if you are not reaching the type of customer who is the most likely to buy your product, sales will suffer.
Marketing to a small number of customers who are more likely to buy will net you more sales than marketing to a larger customer group that is not as interested in your product. You have to have the right information about your customers before you begin your marketing campaign.
Before developing any campaign, you should know when each customer on the mailing list last purchased a product from you or a competitor; how often that customer buys your product or similar offerings; and what amount she tends to spend for the product or services.
So make sure your sales leads are for targeted customers only, and include the information you need to make informed sales decisions.
No matter how well designed your marketing campaign is, you will not get the response rates and conversions you want if you do not have a high quality targeted mailing list. If you are sending your marketing messages to people who are not interested in your products or services, you are wasting your time and money on the wrong leads.
You need leads that are pre-screened to determine if their interests, age, income, and other socioeconomic factors match that of your target market. Because your direct marketing will only be successful if you market to the right people, you need to know things like:
- Gender
- Age
- Date of Birth
- Income
- Net Worth
- Affluence
- Education Level
- Presence of Children
- Marital Status
- Ethnicity
- Homeowner status
- Buying Habits
- Special Interests/Hobbies
- Donors/Contributors
- Pet Owners
- Travelers
- Presence of Credit Cards
- Investors
- Health Info
- Magazine Subscriptions
It is essential to compile targeted leads for your marketing campaign. WholesaleMailingLists.net provides the finest consumer mailing lists and residential mailing lists. With regularly updated files, we guarantee to have the freshest, most accurate records found anywhere. Our expansive mailing list databases contain over 250 million consumers in over 150 million households. We can specifically model a custom mailing list for you.
If you are a business professional who purchases sales leads as a method of generating new business, you are probably undervaluing your leads when considering profit and break even points.
If you make $1000 for every new sale generated by a sales lead, you could pay up to $250 per lead as long as your closing ration was 25% or more and still break even or make a profit. For most business people, when the numbers dip into the unprofitable range they draw the line, and sales leads loose value to them, after all does it make sense to purchase sales leads if you probably will only break even or even loose money?
Is seems obvious that a sales lead is only as valuable as the amount you can make from the sale while considering the closing ratio, but in reality sales leads are far more valuable. You must consider more than just the initial sale when calculating the value of a lead. To calculate the true value of a lead consider the following:
Do any of my leads result in repeat sales? If they do, their value is increased.
How many of my current customers provide me with business referrals? If new sales from leads will also give you referrals, their value is also increased.
Qualified sales leads are worth more in the long-run than many business people realize because the larger you client base is, the more repeat business and referrals your business will have.
Direct mail is not junk mail, if you give your readers something of value. So many direct mail campaigns fail because they are to focused on selling and bore readers, causing them to delete, and stop opening, messages.
If your recipient knows your email is just trying to sell them something, they will delete it without even opening it. The key to a successful direct mailing campaign is to get recipients to open your messages, and the best way to do this it to give them something of value.
If your recipients expect to get some helpful tips, information, or advice in your messages, they will look forward to reading what you have to say, and are more likely to click your links and make a purchase.
Include a few tips related to your market or industry in each direct mail message, and for even greater impact tell your readers where they can get more information by directing them to your website.
Getting the best business leads means dealing with the best wholesale mailing list company, Intec Wholesale Mailing Lists. Buying anywhere else simply doesn’t make sense.
Intec Wholesale Mailing Lists give you the freshest leads possible. All information is gathered with the greatest integrity and we stand behind every list we sell.
Whether you need a wholesale mailing list for your next direct mail campaign or perhaps you are looking for a lead list for a telemarketing campaign, Intec has the lists you need at an affordable price.
Finding the right source for a wholesale mailing list is an important decision. There are plenty of resellers out there that claim to have the “freshest lists” or a number of other terms meant to imply that they have the best direct mailing lists available, but much of the time these companies are simply reselling the same lists over and over again to company after company which severely reduces the value of the lists.
What you really want when it comes to a mailing list is the ability to select a mailing list based on the specific critera you choose. You want to send your direct mail advertising to people who fit the demographic for the product or service you are selling. Let’s face it, sending out replacement window mailers to brand new homes isn’t exactly a very smart marketing strategy (actually happened to me a month after building my home–talk about junk mail!).
At Intec Wholesale Mailing Lists, you will be able to choose a highly targeted mailing list that will certainly give you the results you are looking for in your next direct mail campaign. Visit our website today for a free mailing list quote and see what we can offer you. Chances are you will be impressed.
Who is your customer? Are they male or female? Young or old? Wealthy, middle class or poor? What else do they buy? If you don’t have the answer to these questions you have no business in direct marketing or any other kind of marketing for that matter. And if you don’t have a mailing list that targets the exact people that want to buy your product you are wasting a lot of time and money.
Knowing your demographic is a vital first step towards creating a direct marketing campaign. You need to know your customer inside and out and then make sure that every portion of your advertising campaign is aimed directly at them. Then you need to reach these customers, as many of them as possible. The more targeted your mailing list is, the higher your ROI, return on investment, PERIOD.
How do you get the most highly targeted mailing lists at wholesale prices? That’s as easy as visiting WholeSaleLists.net for a free mailing list quote. Let us show you where your customer lives so you can target and deliver your message straight into their laps.
There are thousands of companies, maybe even more, these days that are spending the majority of their advertising budget and sometimes ALL of their advertising budget on internet marketing. When deciding whether this is a good strategy or not you might want to ask yourself what the big corporations are doing. Would you be surprised to find out that the majority of the major corporations spend less than 10% of their advertising budget for online advertising?
So where does the other 90% go? Radio, television, newspapers, magazines and DIRECT MAIL. If McDonald’s, a corporation that brings in close to 3 billion dollars a year, still uses direct mail as part of their advertising strategy do you think they might be onto something?
Variety is the spice of success when it comes to your marketing plan. If you limit your advertising to just one medium your advertising becomes flat and lacks dimension.
Using a variety of marketing methods such as direct mail, internet marketing and radio ads gives more depth to your marketing campaign which helps customers see your company as more “trustworthy” which is the key to creating more sales. Remember that people but from people (and companies) that they know, like and trust so be sure to help them feel like they know you, like you and trust you by creating a multi-faceted marketing campaign, including direct mail.
